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Five Facebook Tips for Small Businesses
Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting...
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Industrial Age Thinking Thwarts Potential of Internal Social Nets
About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a...
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ComScore Data Illustrates But Also Obfuscates
This graphic, which appeared in The Wall Street Journal on Tuesday, says a whole lot about Facebook’s success and Google+‘s struggles, but it’s an incomplete picture of the true value of social...
View ArticleCIO Challenges Educators to Stay Relevant
Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now. Addressing a...
View ArticleTransforming P&G
When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated. The volunteer position would demand a few days of my time every year just as I...
View ArticleFacebook, LinkedIn and Twitter in Plain English
I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to...
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Anatomy of a Facebook Timeline
This was submitted by the folks at Wishpond, a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Click to enlarge.
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Crisis Heating Up for Progresso?
There’s a crisis brewing for Progresso, and it’ll be interesting to see how – and if – the soup maker responds. The trouble was kicked off by a recent NPR report that looked at the potential health...
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An Intelligent Approach to Influence Measurement
Anyone who follows my blog knows that I’m not a big fan of Klout, or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. However, I...
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Attack of the Customers: The Pampers Dry Max Crisis
This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. It’s due to be published this...
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Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media, and once again small companies outpace large ones....
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Interesting Threads in Dell’s 2013 Social Media Predictions
I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013, but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book,...
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Gordon Gekko is So Last Century
More evidence that the values of the modern workforce are changing not just in the U.S. but worldwide comes from a new Thomson Reuters survey of more than 1,000 professionals in Brazil, China, India,...
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Not Dead Yet: Blogging’s Popularity Surges Among F500
There’s no fluff in the press release, so I’ll just excerpt it word for word. Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of...
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Peer Reviews With a Difference
People love online review sites even if they don’t always trust them. Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their...
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Why Facebook Isn’t Worried About Ello
I haven’t yet tried Ello, the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. I’ve...
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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social...
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